In the world of social media — content creators are the winners; while the consumers of what is being produced are the losers. If all you do with social media is to absorb the content produced by others, then you gain nothing and only end up doing yourself harm: the negative opinions of others might lead you astray, and their awesome photos would make you feel as though their life is far better than yours.
But if as you engage with the posts of others, you are also creating, then you are winning. However, in the end, it's important to spend more time creating than you spend consuming.
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